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Things change (A Continuing Discourse)

March 26, 2015

The Bill and Melinda Gates Foundation is investing in businesses that are trying to develop products that will improve the health of people faster than what means presently exist, making their mission more effective.  Baruch College, my alma mater, rents out its basketball courts for practice sessions to dozens of teams visiting New York earning revenue that could expand its own sports programs.  Public libraries have become meeting centers and offer resources to home based businesses and other community services such as test proctoring.

The Gates’ are on the forefront of healthcare innovation and are using their knowledge, brains and creativity to further leverage their vast resources and accelerate their reach.  Baruch found a way to create a revenue stream, excite students and become a stopping off point for many visiting stars.  Public libraries developed ways to generate revenue for new programs that state and municipal budgets no longer fund.

Question: What are you doing to expand your activities?  If you are in business or run a not-for-profit, I believe change is essential for survival and continued significance.  If you are employed, changes are needed for the same reasons – individual branding, growth and remaining relevant.  Keeping current is no longer an option and is the least that must be done.

Nothing is easy and most new things require work to conceive, develop and experiment with to get new ideas.  In today’s climate, ideas are fungible, have become currency and are no longer restricted to one type of business, industry or profession.  Here are some suggestions:

  • Read books about success stories in leadership, management, innovation and superior customer service and engagement
  • Read trade publications from other industries to see what ideas are working that can be applied to your business or organization
  • Peruse magazines on newsstands to see what trends are emerging.  If a bunch of magazines suddenly appear, find out about the interest in those areas.  In addition to newsstands, look at the magazines your local public library carries
  • Join local business groups and attend their meetings and programs interacting with counterparts in other businesses
  • Attend trade conferences
  • Go to local business shows and expositions, and go to industry and hobby shows that are not familiar to you to see what is happening there
  • Seek out lectures and presentations by so called management gurus. They speak frequently at local business groups, and college campuses. They also present webinars you can attend from your desk
  • Be aware.  If you come across something you particularly like, find out about it.  If you see something you don’t like or have a poor buying experience because of, make sure you don’t copy that

I know we can’t do everything, but we can also do a little more than we presently are.  Do something extra. It can’t hurt, and might help.  Things change, and so should you!

One Comment leave one →
  1. March 26, 2015 6:48 pm

    Reblogged this on Sharyn Eles: Better Business, Better Lives.

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